Verification Strategies to Minimize Online Market Research Fraud
As data quality becomes an increasing consideration for companies investing in market research, it’s important to verify respondent authenticity. Gigil Quality Suite is a comprehensive validation approach to ensure the quality of studies.
IP Verification
- IP address of a new panellists validates location, in order to ensure they are within the market region
- Checked against a known list of fraudulent servers to ID fraud at the time of recruitment
Duplication prevention
It’s also important to prevent the same “person” from completing the same survey more than once, either because they are coming from multiple panels being used on a project or exist multiple times within the same panel.
In our research, we typically don’t state the survey topic or reward until after the initial screening process to minimize the risk of fraudulent qualification.
Loyalty Detector
- Fraud respondents blocked from entering surveys
- Proven effective regardless of source, market, or audience type
- Offered standard on all consumer work over 10% IR
UNIQUE SURVEY RESPONDERS
- Eliminates duplicates at the start of a study
- Ensures unique respondents are completing a study by employing proprietary and industry standard digital fingerprinting technology